MISSION AND VALUES
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OUR MISSION IS TO SET A NEW BENCHMARK IN CUSTOM CLOTHING. WITH CUSTOMER SERVICE AT OUR HEART WE WILL PROVIDE INNOVATIVE PRODUCTS WITH PASSION AND QUALITY THAT WILL EXEMPLIFY THE APEX BRAND.
OUR STORY
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2 DECADES OF EXPERIENCE!
With a wealth of knowledge in custom sportswear, sportswear design, and sports knowledge spanning 2 decades, our team has what it takes to deliver the sportswear you deserve.
APEX was set up by cycling and sports fanatic Wayne Greenhalgh. After establishing 2 leading custom clothing brands in the UK and a leading global cycling company over the last 10 years, he saw the frustrations teams and individuals have with designing and ordering custom clothing, especially with high minimums and long lead times. He was also the owner and manager of the MAXGEAR cycling development squad, which helped the likes of
Adam and Simon Yates (Michelton Scott), Chris Lawless (Team Ineos), Hugh Carthy (EF Education First), Chris Latham (Vitus Pro), Tom Pidcock, Rob Scott and Richard Handley to name but a few. He knows how important the right kit is to help you perform to your very best.
Adam and Simon Yates (Michelton Scott), Chris Lawless (Team Ineos), Hugh Carthy (EF Education First), Chris Latham (Vitus Pro), Tom Pidcock, Rob Scott and Richard Handley to name but a few. He knows how important the right kit is to help you perform to your very best.
Our owned and operated factory makes it possible to offer you the best quality, at the best prices and with the best lead times. Which revolutionises the custom clothing industry.
Our goal is to allow the customer to be their own brand by using state of the art sublimation printing, redefined garment construction, simplifying the custom ordering process and making it affordable for all.
